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- Make sure your flyer answers the questions, who, what, when and where. Always give contact or website info if possible.
- All the info for your flyer should be able to fit on to a quarter of a piece of paper. If you have too much info, boil it down to who, what, when and where. Your flyer doesn’t need to be a novel, it simply needs to make people aware of an event.
- Make sure the flyer can be seen from a distance. Test your flyer by hanging it up and taking 4-5 big steps back you should be able to read the headline from this distance. Use brightly colored paper to help you stand out even more.
- Make sure to use simple fonts. The funky fonts may look good on your computer, and work well on a handbill or some other type of pamphlet, but they are hard to read from a distance and don’t photocopy well. Use simple, bold fonts that are easily read and will not distort after being copied 150 times.
- If you are providing contact info, put it on a tear-off tab on the bottom the flyer. This way, people don’t have to remember or write down your info.
- Pick a theme and stick with it, if you make flyers often. Maybe that means a color or running your flyers horizontally rather than vertically. Find something that makes you stand out in your community and stick with it; people will start to recognize your flyers before they have even read them, this makes it more likely that they stop and see what you are currently up to.
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With the right realistic design, business becomes effective. This is true for companies like Coca-Cola and McDonalds, their logos use a couple of colors exclusive for their logos. The texture of the colouration should also be appropriate and will not hurt the eyes of the passer bys or customers. The shape should not be too complex so that it is easy to remember.
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